What Is a Progressive Web App (PWA)?

The Best of Both Worlds

A Progressive Web App is a website that behaves like an app. Visitors can add it to their home screen, it can work offline, and it can send notifications — all from a single codebase, no app store required.

Why Businesses Like It

• One build serves every device
• No app-store approval or download friction
• Cheaper to make and maintain than native apps
• Loads fast and works on shaky connections

Where It Shines

• Online stores that want repeat visits
• Booking and ordering tools
• Content sites people return to often

Where a Native App Still Wins

If you need deep device features — heavy camera use, Bluetooth, background location — native may be worth the cost. For most marketing and commerce needs, a PWA covers it.

A Practical Starting Point

You don't have to commit all at once. Build a fast, modern site first, then layer on installability and offline support when the need is clear.